Origin is the first consumer facing traceability claim that provides consumers with proof of the product's origin and quality.
Comprehensive information about a food product’s journey from farm to fork is a quick scan away. Shoppers flash a QR code in-store to access the complete history of the item and make better-informed purchases. The system allows retailers, suppliers, processors and manufacturers to manage quality along the supply chain, add value to products and enhance their reputations.
Origin gives access to the complete history of a product: where it comes from, how it was made and
processed, and how its quality was preserved.
With Origin, brands and retailers have better visibility on their value chain and are able to manage product recall in real time.
Origin is based on an easy blockchain system, which is open, transparent, secured, and operates without central controlling device. With blockchain technology, the full life cycle of the product can be digitally replicated and shared among different players.